Q&A

About a week ago I asked everyone on Instagram to send me questions they would like to have answered about anything... I've answered the first 20 (or so)....

Do you have any editing advice for fellow thrifting addicts who have gone past the point of maximalism to hot mess?  Do you have a process for removing or staging items in your home to reduce the look of clutter?

I've definitely been there and know how addicting thrifting can be, at one point in our old home the guest bedroom was overflowing with thrifted treasures that couldn't fit in the rest of the house.  At that point you need to start looking at EVERY item in the house and decide if you love it so much you can't imagine life without it or if it's just okay.  

Every piece that's just okay needs to go, whether you sell it or re-donate it.  It NEEDS TO GO.  A house that's full of your absolute favorite items will bring you so much more joy.

What is your process for starting to design a room that's a completely blank canvas?

I like to start with something large, like a rug or a couch or piece of art.  From there you can start to build a color story and create a cohesive look.  The couch in our house was the starting point.  

If you are starting with nothing try painting a bold color on the wall or hang wallpaper.  It's such a cheap easy way to transform a space and create the overall vibe of the room.

How do I start a design account?  What to name it, use of #, how often to post.  Do I need a camera or can I use my phone? Do you plan out content or go with your gut.

When it comes to name an account I'm the wrong person to ask, I can never come up with anything clever like that.  I just used my name because I knew it wouldn't pigeonhole me into a specific style and I wouldn't regret it because it's just my name.

Hashtags are a very important part of instagram.  They allow your photos to been exposed to a larger audience and you can also participate in feature hashtags which means your account will be seen on other larger accounts.  Example: the hashtag #finditstyleit meant if your photo was chosen as a favorite it would be featured across 5 different accounts.  

Or if you've purchased an item from a store, use their hashtag for a chance to be on their account, example: #mywestelm

I like to post once a day, keep an active account, interact with people and build relationships.  My content is not planned out in advance, usually just photo to photo.  I like to make sure I'm not sharing too much of one area of our home so it doesn't become boring and repetitive.  Also, try not to overfilter your images and what filters or editing you do use, keep it consistent. 

Phones these days take such good pictures.  I have a Samsung and a lot of the time I just use that.  There are times however when my camera is so much better like on a dark day when the phone just cant capture the light correctly.  I use a Canon Rebel T6.

What do you miss the most about living on the road and what was your least favorite place?

I actually miss the small space.  I love having a home to decorate and rearrange but there was something so nice about having just a few items and making it so cozy.  It was a very easy lifestyle and I felt like we spent less and wasted less.  

I also miss seeing new places and trying new things every day.  There was no rut to fall into.

Nothing really stood out as a least favorite.  

Do you have daily or weekly rituals to keep you focused/creatively inspired?

I don't.  I find that creativity for me just hits unexpectedly.  When I try to force myself to create it never works.  Sometimes just laying around in our living room I'll zone out and something will spark.  So I guess taking time to relax and let my mind wander may be my ritual.

What attracted you to New Orleans and what do you miss about the Pacific Northwest?

We found New Orleans exciting because it is so different from the Pacific Northwest.  Different culture, food, WEATHER.  It's a very lively place that honestly makes me a bit nervous at times but it's exciting!

I miss being closer to my parents.  We used to be able to drive 8 hours to see them, now it's almost 8hrs flying and much more expensive.

Do you budget for thrift shopping or just buy what speaks to you?  Do you sell your old stuff?

I buy what speaks to me.  As soon as I see something I love my eyes light up and I run over to grab it immediately!  There's not always a plan for how I'll use it in the house but that happens later.  I am trying to limit the amount of small items that I purchase, they usually end up becoming more clutter and I'll either sell or donate back.  When we moved away from Portland I had an enormous sale of 75% of everything in our home.  It made me realize that only 25% was actually important to me.  The rest was just stuff.

What inspired you to start up your Instagram page?

I started my Instagram as a way to show clients houses that I had staged in the past (I used to be a home stager in Portland OR). Slowly I started sharing pictures of our house and it took off from there!

Where do you store your excess home decor that you scored thrifting but don't use anymore?

I don't have any excess items anymore and I even do a small purge every now and then of what we do have.  After moving across the country I decided we had entirely too many things and really want to live more purposefully in our home from now on.

When you initially started out do you recall something that happened or a moment when you noticed you were gaining traction?  If so, what were your feelings about it at the time?

About 1 year in to being on Instagram and after starting to share our home I began to get featured quite frequently on larger accounts like Pottery Barn and The Jungalow.  My following started to grow rapidly and then businesses wanted to partner with me.  I couldn't believe it!  I didn't even know that Instagram could have so much potential and I was very excited but also very unsure of how to move forward. 

When thrifting, how do you tell if it's good quality and what else do you consider when making a thrift purchase?

When it comes to to furniture I always think the heavier the better.  Old and well built items just tend to be heavy because they're solid and built to last!  I try to look for items with nice details too or interesting shapes.  Don't let color or upholstery stop you from buying something.  You need to look beyond that and see what it could be.

How critical is your Instagram following for your biz and what other avenues have you explored to grow it?

Right now Instagram is pretty important to me which makes me nervous because who knows how long it will be around.  I'm trying to be more active on my blog because I have the control of that space.  I'm also moving towards designing items (wallpaper, curtains etc.) Really excited to start sharing more about that soon!

Sectional or two sofas?

Well, okay I guess that depends on the person but I prefer a sectional.   There's nothing better that stretching out on a sectional!  I've never owned one but someday I'll have the space.

What is the biggest culture shock moving to the south from the PNW?

I don't even know how to explain it.  The south is just different.  Not in a bad way at all and kind of indescribable.  It will take me some time to find the words to describe...

The thing we really have noticed (and a big part of why we moved) is weather related.  It doesn't rain 3 months straight here and we have days where it's 73 degrees in the winter!

What is the process of making a couch like yours?

Our couch was given to me.  I was at a staging consult and it was the only piece of furniture left in the house.  The guy said he was going to get rid of it so I gladly took it off his hands!  It's vintage, the orange and black fabric is original to the couch.  I had the seat cushions reupholstered and we nailed the cedar planks to the sides.

When looking at sofas think outside the box.  There are endless ways to transform a piece whether its cutting of the skirt, changing cushion or pillow fabric, or even just draping a blanket across the back.

What are the best ways you've found to market your interior design services and meet prospective clients?

I was doing a lot more design consults while we were on the road in our RV and I found the best marketing tool for me at that time was Instagram.  I had built relationships with people that were excited to meet in person, they knew what my style was and what to expect after seeing our home evolve online.

Has New Orleans influenced your style?

I don't know if New Orleans has necessarily influenced my style too much.  Most of the direction our house goes is thanks to the thrift shops.  I never have a plan when I'm looking for something so the house just evolves according to what I find!  I do think that after spending hours walking through the neighborhoods and seeing all the beautiful vibrant and colorful homes it definitely keeps my love for color alive!!

That's it for now!  Thanks for participating in my Q&A!

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